Jimmy John’s #HomemadeContent

During the spring of 2020, creative work was drying up due to COVID-19, and opportunity knocked. I was tagged in a LinkedIn post looking for creators who were working from home, and looking to make content during the pandemic. Fast forward a few emails, I was briefed into a commercial project that could be executed from home. One zoom call, a shoot day, and 2 weeks later, the commercial was cut, colored, and on air.

I certainly can’t take all of the credit, though. There were a handful of other creators tasked with the same brief, and together, we made it happen.

As of the end of May, ‘Great Day’ has been aired over 1000 times, and has nearly 10 million views on YouTube.

In June, I was asked back for part 2 of the series, where we created for the ‘More Sandwich’ cut, currently coming in at nearly 15 million views. See if you can spot my selfie in there.

Press: Adweek

Role: DP / Director (of my sections)

Client: Jimmy John’s

Agency: Work In Progress (WIP_)